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Announcing Speakers & Case Study Topics for Expert Business Seminars at SEMA

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Off-Road Success Center Presented In Truck, SUV, Off-Road Section Of Upper South Hall October 31 – November 2 at the 2012 SEMA Show

Following its recent announcement of the new Off-Road Success Center at the 2012 SEMA Show, Omix-ADA/Rugged Ridge are proud to present the cast of expert speakers and case studies it will feature as part of the company’s twice-daily expert business seminar series. Seven new, dynamic seminars are open to all dealers, jobbers, installers and other specialty equipment industry business owners or managers interested in learning proven business concepts and practices for success in the dynamic Jeep® and off-road lifestyle market.

Located in booth #30147 in the Upper South Hall of the Las Vegas Convention Center where other truck, SUV and off-road equipment is showcased, each seminar is free of charge and will be facilitated by Omix-ADA leadership and led by industry experts, who will share best practices, tips and tricks for maximizing sales, marketing and operational strategies within the aftermarket industry.

Planned seminars, speakers and case studies included below. For more information on the seminars and bios of the speakers, please click the seminar title below:

DAY/TIME TueS, OCT 30 WED, OCT 31 THURS, NOV 1 FRI, NOV 2
10:00 AM Social Media:
Find, Connect &
Engage Customers		 Data is the Engine CA$H, the Fuel of
Your Business		 Recession-Proof Your
Truck Business
2:00 PM Dealerships Dealt
A Winning Hand		 Dare to Dream Bricks vs. Clicks

 

Dealerships Dealt A Winning Hand

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Tuesday, October 30 at 2:00PM PST in the Off-Road Success  Center,                        Booth #30147 in the Upper South Hall.

How Jeep® and truck dealerships win profit in the aftermarket.

Imagine creating increased consumer pull onto your dealership and converting a higher profit sale. Imagine creating consumer loyalty, so your customers return to you for profitable add-ons, accessories and aftermarket parts.

Owners are holding on to their cars and trucks longer than ever before, with the average length of ownership of vehicles purchased rising to a record 71 months in the third quarter of 2011. Aftermarket sales ensures your customers come back to buy from you sooner than this almost six years that they are waiting to buy a new vehicle.

Learn how to use aftermarket sales to ignite the enthusiast in your customers, building loyalty andpulling them to your showroom and enjoying increased sales and profits.

Facilitated by Omix-ADA Business Development expert, Ray Weaver with case study testimonials by Galen Fleming, Executive Director of Fixed Operations with the Adams Auto Group, an innovator and industry leading Jeep® dealership in aftermarket sales.

BIOS

Galen Fleming, Executive Director of Fixed Operations with the Adams Auto Group

Galen Fleming, Executive Director of Fixed Operations, Adams Jeep® of Maryland

Galen Fleming, Executive Director of Fixed Operations with Adams Jeep® of Maryland, worked his way through the business from detail to dealer. Galen has been in the automotive industry for 18 yea, with 15 years of those at Adams Jeep. His degree is in Business Quality Management, is a Certified Quality Auditor, Certified Quality Inspector and has won recognition as Chrysler Mid-Atlantic Service Manager of the Year in 2005 and has served on the Chrysler National Service Manager Business Forum from 2007 to the present.

One of the top stand alone Jeep dealers in the mid-Atlantic, Adams Jeep was established in 1988 and owned by the Adams Automotive group. Adams Jeep is a leader in Mopar and aftermarket accessories, and customer satisfaction, sales and service. Adams Jeep of Maryland has been featured in Fixed Ops Magazine and Off-Road Business Magazine. The Adams Xtreme Motorsports business was opened in 1999.

Ray Weaver, OMIX Business Development Manager

Ray Weaver, OMIX Business Development Manager

Ray Weaver, Business Development Manager, is based in Pennsylvania and is responsible for sales and business development for Omix-ADA, Inc. in the northeastern portion of the United Stated and eastern Canada.

 

 

 

Rugged Ridge JK A-Pillar Switch Pods

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Looking for a handy place to mount your accessory switches that doesn’t require cutting or other modifications? The A-Pillar Switch Pod from Rugged Ridge fits 07-12 Wranglers has pre-molded cutouts to allow you to mount up to four aftermarket switches in easy reach on the driver’s side A-pillar (left and right hand sides available for both left hand and right hand drive vehicles). Mounting your switches up and out of the way from the shifter makes the switches easier to reach and use. Each A-Pillar Pod is textured to match your factory interior for the ultimate look and is easy to install. Simply remove the original equipment A-pillar cover and replace it with the switch pod. 3 year limited warranty.

Jeep and USA Basketball Team Up

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PRESS RELEASE_________

The Jeep® brand and USA Basketball announced their partnership today as the Jeep Wrangler was named the “Official Vehicle of USA Basketball.” The Jeep brand formed a global partnership with USA Basketball to support the men’s and women’s national teams. Accordingly, the Jeep brand will launch a full advertising and marketing campaign scheduled to begin Saturday, April 28. The Jeep brand also announced the introduction of a uniquely designed special edition model, the 2012 Jeep Wrangler Unlimited Altitude Edition, which will be featured in the campaign.

“Each member of the USA Basketball team embodies inner strength, passion, a drive to win and a true sense of dedication they use to not only represent their team, but also their country,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “The Jeep brand is proud to be on the same team as these talented men and women. Both symbolize American pride, a strong history, a humble spirit, integrity, courage and leadership.”

“We are proud to have the Jeep brand’s support of USA Basketball as we prepare to represent our country both on and off the court this summer,” said Jerry Colangelo, USA Basketball Chairman. “The defining characteristics of these two American brands make the affiliation feel natural, and the strategic buildup of USA Basketball-themed events, along with the comprehensive advertising and marketing campaign, will put the Jeep brand top of mind with sports fans around the world.”

The Jeep brand also named 2012 USA Basketball finalist and 2008 team member, Chris Paul, as its spokesman for this partnership. In this role, Paul will be featured in the Jeep brand’s advertising campaign and appear in a series of video vignettes that will give viewers a behind-the-scenes look at various facets of the partnership with USA Basketball.

“Like all Jeep brand vehicles, Chris Paul defines the meaning of true athleticism and capability; we greatly admire his philanthropic efforts and dedication to giving back to the community. His altruistic nature, compassion and drive perfectly aligns with the Jeep brand values and makes him a great fit for this initiative,” said Manley.

“The Jeep brand has always been associated with the American spirit and as a member of the 2012 USA Men’s Basketball National Team, I am proud to serve as spokesman for Jeep’s partnership with USA Basketball,” stated Chris Paul. “The concept of the ‘Power Within’ is evidenced in my everyday life, both on and off the court. It will be that power that will energize USA Basketball and Jeep to maximize this global partnership in support of the Men’s and Women’s National Teams.”

______________________

Read more on the Jeep press release.

Is Your Lift Street Legal?

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One of the risks that comes with modifying any vehicle is compliance with the law, and suspension mods can be the most noticeable. Many Jeep enthusiasts want to lift their Jeep to inprove off road capability, but may wonder what their local laws are regarding lift restrictions. It is best to get familiar with your local laws before installing a lift kit on your vehicle to avoid unwanted circumstances as a result. All it takes is a little time to make sure that your mods are done legally and safely. There is a great online resource for enthusiasts to check state by state information, LiftLaws.com.

Jeep Named Official Transportation Sponsor of Nobel Peace Prize Laureates

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When one thinks of Jeep, one usually ties the brand with it’s history with the military. Ironically, recently Jeep was chosen to transport the Nobel Peace Prize winners at the World Summit. They opted for the more comfortable Grand Cherokees as the Jeep of choice, but the Jeep name still holds tight the connection to the original troop carrying Willys Jeeps of the 1940s.

More about this story on  available at Forbes: How Ironic: Jeeps Will Transport Nobel Peace Prize Winners At World Summit

Support Tread Lightly!

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We are now an Official Partner of Tread Lightly! We are proud to announce that our entire line of Rugged Ridge All Terrain Floor Liners for Jeep®, Dodge, Ford, GM, Nissan and Toyota is now available under the Tread Lightly! brand. We offer over 90 applications to date and growing.

Support our hobby of off-roading by supporting Tread Lightly! A donation is made from every Tread Lightly! branded product. The organization promotes responsible off-roading through educational and stewardship programs.

All Terrain Floor Liners by Rugged Ridge

Tread Lightly! Principles

Travel Responsiblyon land by staying on designated roads, trails and areas. Go over, not around, obstacles to avoid widening the trails. Cross streams only at designated fords. When possible, avoid wet, muddy trails. On water, stay on designated waterways and launch your watercraft in designated areas.

Respect the Rights of Othersincluding private property owners, all recreational trail users, campers and others so they can enjoy their recreational activities undisturbed. Leave gates as you found them. Yield right of way to those passing you or going uphill. On water, respect anglers, swimmers, skiers, boaters, divers and those on or near shore.

Educate Yourselfprior to your trip by obtaining travel maps and regulations from public agencies. Plan for your trip, take recreation skills classes and know how to operate your equipment safely.

Avoid Sensitive Areason land such as meadows, lakeshores, wetlands and streams. Stay on designated routes. This protects wildlife habitats and sensitive soils from damage. Don’t disturb historical, archeological or paleontological sites. On water, avoid operating your watercraft in shallow waters or near shorelines at high speeds.

Do Your Part by modeling appropriate behavior, leaving the area better than you found it, properly disposing of waste, minimizing the use of fire, avoiding the spread of invasive species and repairing degraded areas.

For more information, visit the official Tread Lightly! website: http://www.treadlightly.org

A Crown Victoria Tackles Hell’s Revenge in Moab?

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Next time you’re out on a trail ride and you bypass that tricky part of the trail, that makes your toenails curl and get shorts in a wad, just remember: it’s okay. If it wasn’t difficult a car could do it. Be glad this guy isn’t riding behind you… He just might show you up. Just image what this Crown Vic could do with a locker?

Source (Youtube via DriveOffRoad)

Jeep registers 1,000,000th Fan on Facebook

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Jeep becomes the first automaker to have over 1,000,000 fans on Facebook

n 2010, the Jeep brand experienced triple digit growth in its fan base on Facebook. In July, Jeep brand fans tested the size limits of Facebook’s photo album, “Photos by Others.” Fans exceeded the 20,000 photo-limit resulting in a need for Facebook to accommodate the increased number of images. We are guessing that nearly all of these fans that hit like have (or wish they have) a Jeep Wrangler accessorized with Rugged Ridge parts.

“We are honored to be the first and only domestic automotive brand that can claim more than 1 million Facebook fans,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “This reinforces the fact that Jeep is clearly one of the most well-known and loved brands throughout the world, and comes as we continue to gain sales momentum and begin to celebrate the 70th anniversary of the brand.”

So have you added us on Facebook yet?