The MSRP is $30,625 for the two-door model and $33,500 for the four-door.

Jeep has finally taken the wraps off the 2011 Jeep Wrangler! Its been 70 year since the first Jeep (Willys) rolled of the assembly line. To commemorate the 70th anniversary the 2011 is sporting a revamped interior, but those hoping for the new Penstar 3.6L V6 have to wait one more year till the 2012 arrives. Production started this week, so look for them soon at your local Jeep Dealer, or you could come to SEMA yourself and check out the tricked out Rugged Ridge version!

Download the 2011 Jeep Wrangler Options Guide

Download the 2011 Jeep Wrangler Owners Manual

A minor refresh is in store for the 70th Anniversary 2011 Jeep Wrangler. The exterior and powertrain of Jeep’s flagship 4×4 will go unchanged till the 2012 model year. However, the 2011 Jeep Wrangler is sporting a all new interior.

The 2007-10 Jeep Wranglers suffered from an all plastic interior and under preforming 3.8L (mini van) engine. Jeep is fixing the interior and ergonomics of the Wrangler by picking up where the 2006 TJ Wrangler took off. Look for full door panels, a soft dash and other plush treatments meant to soften the harsh cabin.

Allpar is reporting that the Sport B model will gain steering-wheel mounted audio controls, cruise, and hill descent control; Sahara will gain an AC outlet, auto headlights, and optional body-color hardtop; and options now include heated power mirrors and heated front seats.

Rubicon gets “Rock-Trac®” 4×4 which uses an electronic sway bar disconnect, Tru-Lok locking differentials (front and rear), and NV2410R transfer case with 4:1 gear ratio, fiving the Wrangler a 73:1 gear ratio. [Thanks to Justin Trevor for his clarification.]

Standard Wrangler 4x4s get Command-Trac I®, with shift-on-the-fly 4WD (at speeds under 60 mph), low gear, and neutral setting for towing without uncoupling the driveshafts. In low gear, torque is multiplied by 2.72:1. The front axle is a Dana 30, the rear axle is a Dana 44; a Trac-Lok differential is available.

A bill introduced in the U.S. Senate to create a large, new wilderness reserve in central Idaho has been endorsed by the Obama administration. The legislation threatens to designate nearly 330,000 acres of land in central Idaho as wilderness, the most restrictive designation that can be placed on public lands. SEMA opposes the legislation as drafted since many off-highway vehicle (OHV) trails in the Sawtooth and Challis National Forests could be closed as a result of its passage.

For nearly a decade, lawmakers have proposed several variations of the Boulder/White Clouds Wilderness bill, also known as the “Central Idaho Economic Development and Recreation Act.” The current bill is pending before the Senate Energy and Natural Resources Committee. There has been no action in the House.

Wilderness legislation is consequential since it potentially denies access to off-roaders and the equipment that they purchase, much of which is manufactured by SEMA members.

SEMA supports land-use decisions that allow local communities and government authorities to participate in the decision-making process. Within that context, SEMA supports compromise approaches on wilderness areas that balance the need to preserve access to appropriate motorized recreation while protecting some of our nation’s natural wonders. This would include “cherry-stemmed roads,” which are corridors within wilderness areas that allow motorized recreation.

-SEMA

The all-new 2011 Jeep Grand Cherokee has received a Top Safety Pick award by the Insurance Institute for Highway Safety (IIHS) – the highest rating the organization bestows. Its good news for Chrysler and Fiat who has a great deal riding on the launch of the flag ship SUV.

“The all-new 2011 Jeep Grand Cherokee is the first production vehicle to launch since our alliance with Fiat and a ‘Top Safety Pick’ is a great way to start our 2011 product offensive,” said Scott Kunselman, Senior Vice President – Engineering, Chrysler Group LLC. “IIHS’ recognition of five products underscores Chrysler Group’s engineering capability and leadership in occupant protection.”

The 2011 Jeep Grand Cherokee joins the 2010 Dodge Journey, 2010 Dodge Avenger*, 2010 Chrysler Sebring*, and the 2010 Jeep® Patriot (equipped with available seat mounted air bag) as 2010 Top Safety Picks, according to IIHS.

“The all-new 2011 Grand Cherokee provides consumers with enhanced safety and security, in addition to legendary Jeep capability and a premium driving experience,” said Mike Manley, President and CEO – Jeep Brand. “With more than 45 different safety and security systems working in harmony – including Electronic Stability Control (ESC), Electronic Roll Mitigation, Active Head Restraints, Adaptive Cruise Control, Forward Collision Warning and a Blind-Spot/Rear Cross-path detection system – our new Jeep Grand Cherokee will allow customers to benefit from a new level of protection, on- and off-road.”



If you don’t own a GPS you should buy one. Period. Don’t get me wrong, I love paper maps. I have a drawer full of old Rand McNally’s and Topo’s that I never throw out (just ask my wife), but they just can’t compete the GPS.

You can add waypoints to mark your favorite campsites, ORV / OHV trails, watering holes and even get traffic updates and detour alerts when you head back to civilization. What could be better? How about up loading a free avatar of your favorite rig to your GPS unit? Check out www.vehiclesforgarminnuvi.com. They have everything from the Willys MB to the CJ7 with a Liberty of two thrown in as well.

They started in the shadow of the Eiffel Tower in Paris France, and now a year a half later sit waiting to cross the Bering Straight. The Goal? To become the first vehicle to travel from Paris to New York (the long way) under its own power. Extreme Expedition has passed through eighteen countries in eighteen months, and looks to add two more to its total as it looks to complete its 25,000 mile voyage this June.

Now, the most dangerous part of the voyage lies ahead as the team waits for the weather to clear before attempting to cross the 60 mile Bering Straight. The team has fitted the Wranglers with pontoons for water crossings and to ensure the vehicles won’t crash down through ice flows. From there the expedition plans to drive from Alaska into Canada before criss-crossing the states on their way to New York City.

If you have a lot of “Free Cash” laying around and want to get in on the action: you can! Around $50,000 will buy you 25 days or so behind the wheel of one of the three heavily modified Jeep Rubicon (JK) Wranglers.

It’s that time of year. The time when hard working tax payers saunter out to their mail boxes, and find a tax bill rebate check waiting for them. If you’re lucky, and you happen to find it before your significant other, you can start plotting and planning on sinking the money into your rig. Here is the Top Ten items that made our Tax Refund Wish List:

10.)  Winch Recovery Gear Kit

If you don’t already own one, then buy it today. Only a tool goes off road without decent first aid and recovery gear kits.

9.)  Cold Air Intake / Performance Filter

Invest in parts that will earn an extra return. Cold Air Intakes and Performance Filters increase horsepower and fuel economy, and put money back where it belongs: in your wallet.

8.)  GPS

A nice GPS with both Road and Topo maps will cost around $150-400. With it you can record your favorite trails, find the next peak and keep from getting lost.

7.)  Off Road Seats

Nothing is worse than a day on the trail in a worn out seat… it is like every rock is personally kicking you in the seat of your pants. Replace your worn and weathered seats with a set custom made for off-road use for a difference you can feel.

6.)  Off Road Lights

Don’t let night fall on your adventure. Create your own daylight long after the sun has gone down. From ultra bright HIDs to traditional halogen lights, there is a light kit to fit your budget.

5.)  Dual Battery Tray

Don’t let your battery die during your next recovery operation. A dual battery tray gives you extra piece of mind, and two batteries to power all your accessories.

4.)  Heavy Duty Winch

You can pick up a heavy duty 8500 LB winch for less than $350 bucks, or you can fork over the same amount to Hillbilly & Son’s Wrecker Service the next time you get stuck.

3.)  XHD Modular Bumper

It’s the only bumper system that allows you to pick and choose from a series of interchangeable components to build the bumper of your choice.

2.)  Lift Kit

Let’s face it: Its not a Jeep until its lifted.

1.)  Take a Jeep Trip.

It may not be cost effective to drive your Jeep across the county, but for just a few hundred dollars you can rent a Jeep in places like Moab, Telluride, Hawaii or Costa Rica.

Did you miss Moab? Do you scan magazines and troll the web to see the latest concept cars and hottest new products? Well… Don’t miss SEMA!

The SEMA Show is the world’s premier automotive car show and product showcase. With more than 3.2 million sq. ft. of concept cars, aftermarket vendors and over 2,500 new products on display, right off the Las Veags Strip,  not only is it the hottest auto show on the planet, it is the world’s largest automotive party!. The only problem? The SEMA Show is this exclusive trade show is for  Automotive Aftermarket industry personnel insiders only.

Win your way inside SEMA with Omix-ADA! 5 Lucky winners will win a trip SEMA as courtesy of Omix / Rugged Ridge.

The Grand Prize Winner will receive: Round Trip Air Fare, 4 Nights Accommodation in a 4 or 5 Star Hotel, Night Club Passes, a Spa Treatment, and of course Passes to the SEMA Show!

Register to win (no purchase necessary) at www.omix-ada.com. Fill out the online registration form using promo code “RR Blog”.

244 Page 4-color catalog covering the complete line of Omix-Ada, Rugged Ridge, ORV, Outland Automotive and Alloy USA products. Check it out today!

• 240 pages
• 8000+ parts
• Over 500+ new parts
• Covers 1941-2010 Jeep models